Create a compelling website that attracts the eye and gets the user to enquire for a free quotation
Create a brand that is digitally-forward and give them an edge on their *** competition
Leaflet distribution might be on the decline as their clients are now preferring to advertise through social media rather than the traditional leaflet distribution
Their competition has been there for years and they own most of the market share
SPROUT PPC STRATEGY
We analysed their market and learned that most of the target audience have an issue with not knowing what percentage of the leaflets have been delivered and recommended the company to invest in a GPS tracked solution where they can send a report which shows real proof of where the deliverer has been to.
We created a mobile responsive website with clear call-to-action buttons and heavily focused on delivering the message that this company was offering GPS tracking in the creatives and text used in the website front page.
We grew our audience to focus on broader age range and income levels. The company didn’t have any historic data for us to work on, so we needed to go broad and grouped up keywords related on the service that they were offering.
We started to expand beyond the obvious keywords such as ‘leaflet distribution’ and started to go for longer tail keywords which are usually cheaper and could also convert better when implemented correctly. Users who clicked on our ads, roamed our website but didn’t turn to customers were also added to a remarketing list where we could target them again with a different angle for a fraction of the initial price even on other platforms such as Facebook.
JD-D2D started to see results right off the bat with clients calling them for quotations. We tweaked and optimized until we achieved optimal results for the company in which they have been growing exponentially.
As a result of our PPC efforts and new initiatives we pushed, JD-D2D seen an increase of 45% of subscribers in the first few months.
We introduced Google advertising for fresh leads and also experimented with Facebook advertising to warm these people and show them a visual perspective of the company.