Google Shopping Campaign Management
Our proven, strategic approach to Google Shopping Ads has worked for major international e-Commerce retailers and small local shops alike. Our ROI-obsessive approach to Google Shopping will help put your product in front of the right audience while drastically increasing your profit margins.
This is how we approach Google Shopping Ads
Our Google Shopping campaigns service focuses on creating a profitable campaign or improving your ROI by using smart bidding and insightful data analysis.
Google Shopping Ads are one of the most underused ways to expose your physical or digital products to your customers who are actively searching for them
First things first, we need to understand your business and the product you are selling. As always, we dig deep and start to research your industry, understand who your competitors are and develop an understanding of your product catalog.
Every Google Shopping campaign relies on a product feed that runs through another platform called the Google Merchant Centre before any of your ads can show on Google Ads. With dedication and attention to detail we will properly prepare an optimised product feed which will be integral to your long term success.
Google Ads provide a lot of data with regards to campaign performances for the standard marketer. But as a professional agency we require much more than that. Google Analytics helps us dig deep in your campaigns and fetch highly important data that shows us how exactly your website visitors are interacting with your website once they’ve clicked on a Shopping Ad. We have to make sure that GA is set up properly; as the data we fetch from the platform, is the data that we will work on going forward.
Unlike the usual Google Search campaigns, Google Shopping ads do not make use of keywords when targeting. Google uses the information we have inputted in the shopping feed mentioned in the steps before. That is what makes this highly important that the feed is set up in a way that your product shows in front of the correct audience, and not in front of someone who has no intention of buying your product. By using product segmentation in your feed, this allows us to bid aggressively on the products that are most likely to sell and bid more conservatively on lower value products
Ultimately, how much we bid for each search term determines whether or not we will be getting an ad impression. Smart bidding is the core of your Google Shopping campaigns. From automated return on ad spend bidding algorithms to product specific bidding, our team has the right amount of knowledge and practice to keep on testing in order to find you the best quality of traffic at the lower cost possible.
Optimising is a crucial part in your Google Shopping campaigns. You might have set up everything perfectly, but without the right optimisation, everything could go south. Optimizations include product segmentation, feed optimisation, re-structuring of campaigns, using priority settings to customise bids and collaborate with you to find new ideas to increase the lifetime value of your esteemed customer.
Our AdWords Campaign Management Tech
Some of the tools and technology we use to help our client’s Google AdWords campaigns outperform their competition.
This isn’t newspaper advertising. Our paid search marketing agency precisely targets high-quality prospects by only showing up for keywords that are searched by a carefully defined audience.
Go beyond search engine marketing and the results page. Run your online advertising campaign across relevant websites and start capturing more leads with attention-grabbing imagery.
Don’t let good leads go bad! Even if visitors don’t contact your company the first time, you can follow them around the web with remarketing ads to get them back into your sales and marketing funnel.
An in-house team of stubborn passionate advertisers. That’s who we are.
Our 100% in-house team of Google Ads Experts bring years of experience to the table. While automation is super effective to your strategy, nothing beats the analysis that real people bring to your campaign, making sure you are headed the direction you need to.
READY FOR YOUR FREE CONSULTATION ?
More than we are an agency, we like to think of ourselves as a community. We like to give back to the community and therefore we are offering you a free 30 minute phone consultation with an expert.
We’ve cracked the code to help small to large businesses grow and all it will take is 30 minutes of your time. We are only offering this for businesses who want to grow. We are so passionate about this growth, we are prepared to give away our 30-minute-strategy session (Worth £500) for FREE!